Mistake by Golf Beginners: Sacrificing Strategy for Power

The infamous Charles Barkley Swing!
The infamous Charles Barkley Swing!

A big mistake beginners make is sacrificing strategy for power. Forget about being greedy in getting distance as a beginner. You are not Tiger Woods or Ernie Els so just play the game with normal golf swings keeping to the middle of the fairway and you will greatly improve your golf scores very quickly. Don’t gamble! Just play the game.

Let’s take an example – Try looking at using golf strategy to your advantage rather than trying to lash the dimples off the ball on the tee. By that I mean that a beginner will thrash a golf ball off the tee hoping to get a 250m driver so that the next shot may be a chip or medium iron into the green.

The reality is that the ball is sliced violently or even missed on some occasions. So the second shot may end up being played from a bad lie in the rough. This makes it a more difficult shot to play with chances of duffing here being extremely high. The ball may even go out of bounds so you could be playing shot number three off the tee. That second tee shot could be very nerve wracking especially if your aim is to bogey the hole. Forget about maximum power and look at what you achieve when you hit the ball normally at the golf range.

If you are hitting a 4 Iron on average 150m and a par 4 is 400m. Playing with a 4 iron you would be at 300m after two shots with a 100m shot into the green. That would leave you with two putts for you to finish the hole and be one over par. This is scoring a bogey on a par 4 without the use of your woods.

Relax and take it easy during your round of golf. It is not the person who hits the ball the furtherest but the one who gets the ball in the hole in the least amount of shots.



I’ve launched a golf website – www.golferslittlehelper.com

I have been busy over the last week or so putting together a golf website for golf beginners.  Being such a lover of the game I find it quite rewarding helping out the golf newbies.

I suppose offering some help to the weekend hackers or weekday skivers will be good for any golfer looking for a few quick tips to shave off a few strokes during their golf round.   I must admit sorting out the social media and backdoor analytics of a new website is as addictive as Candy Crush and getting to the next level.

My favourite page so far is http://golferslittlehelper.com/Golf_Clubs.html but maybe you would prefer the golf jokes –http://golferslittlehelper.com/Golfhumour.html

All my golf buddies please do me a favour and have a quick look and send me some feedback. Any feedback (good or bad) will be much appreciated. The site is changing daily so send me your favourite golf joke or the best golf tip you ever heard as I am on the prowl for content.  My golfing email is – jonno@golferslittlehelper.com

PR Week is a ripoff!

I must admit looking at my copy of PR Week this morning I was surprised how little information was in it.  24 pages and numerous full page ads – Looking at the feature articles there is so much white space that it does make me wonder if the magazine is about to fold forever.  I think it should be a collectors item with something new each week for students to learn.  Maybe the editor is on leave but it clearly looks like a publication which its staff don’t care about – I recommend they get inspired quickly – I think the publishers rely too much on CIPR membership for their subscriptions. I think it is quite distgusting that the magazine is being treated like an afterthought.  I suppose the magazine is dead long live the online version. I’m just passionate about my profession and annoyed by pofiteers who are not genuine.

PRWeek  £3.80 for 24 pages  http://www.prweek.com/uk/

Marketing Week £2.95 —  hmm  seems to be a better read from a team who care http://www.marketingweek.co.uk/

What makes video go viral?

I went to a business breakfast this morning. There was a talk on viral videos which I thought would be quite interesting. Afterwards I felt a little cheated as what I’d seen was nothing more than a modern day advertising campaign. When I think of viral videos I think of something cheap and funny which has become popular by mistake and is something quite human humorous.  I thought I would have a look on  TED talks and see if anything had been said before. I must admit I am very satisfied now that I have seen Kevin Allocca’s TED Talk on “Why Videos go viral.” – He is the Trends Manager at Youtube.  I must admit I love the young cat viral. 😉 Watch the Ted Talk here.  Why Videos go Viral

Viral Video is not about money but Twitter, humour and tastemakers, which was something not mentioned at the event I went to this morning and is vitally important from a PR persective.

As far as a company viral video is concerned the best I have ever seen in the Tippex Campaign.  Hunter and Bear Campaign

Do you know who sings that song on the Assassins 3 TV ad?


If you are wondering what the song is on the latest Assassins Creed UK TV Ad it is Radioactive by the Imagine Dragons.

Assassins Creed 3 TV ad

Here’s the band singing it on the Jimmy Kimmel Show

Imagine Dragons on Jimmy Kimmel

I am sure this song sounds familiar doesn’t it!  Well it was also in the ads for Chicago Fire.