I have just started reading a new PR book called — Unleashing The Power of PR – A Contrarians Guide to PR and Marketing by Mark Weiner President of Delahaye. It seems like a good read so far – It’s all about PR strategy and Return of Investment from the PR Department. Mark Weiner explains that PR can be measured over and above counting column inches. As I read further in the book over the coming weeks I will share the secrets with you on my blog. Happy reading.