Unleashing the Power of PR

I have just started reading a new PR book called — Unleashing The Power of PR – A Contrarians Guide to PR and Marketing by Mark Weiner President of Delahaye.  It seems like a good read so far – It’s all about PR strategy and Return of Investment from the PR Department.  Mark Weiner explains that PR can be measured over and above counting column inches.  As I read further in the book over the coming weeks I will share the secrets with you on my blog.  Happy reading.

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