Interesting info on Social Media Demographics

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I came across this intriguing Infographic about Social Media Demographics from MBA Online on Pinterest last night and thought it was worthy of a share. They have a plethora of Infographics that are really interesting and informing- definitely mosey on over and take a peek!

Enjoy!

 

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Alcohol Concern Doesn’t Want Dads and Sons To Watch Sport Together

I saw an interesting article in today’s copy of the Metro in Manchester. (I am sure the London readers saw it too!) In a study of about 400 ten and eleven year olds were shown alcohol adverts and campaigns for soft drinks and cereals as part of the research.  Three out of four recognised the fictional Fosters Lager characters – Brad and Dan.  Less than half could link the drumming gorilla with Cadburys.  (I really think that the drumming gorilla appeared later on in the evening so children would not necessarily seen the ad. It is all down to — was it really an audience that Cadburys was targeting with that ad?).  The Ben and Jerry’s logo was familiar to three out of four children.  Alcohol Concern commissioned the study and said that advertisers should be forced to stop linking drinking with glamorous images.  I think Alcohol Concern need a drink if they think Brad and Dan are glamorous!

Well continuing on with the Unleash your Power of PR book today I read about surveys funnily enough which makes the article I read even more interesting.  Research tools for effective PR measurement include – Surveys, News Content Analysis and Statistical Modelling. Your survey sample or participants need to accurately match your programs target audience. Broad based profiles are almost meaningless.  Well looking at todays article – the survey was of 400 – 10-11 year olds.  I would think the perfect demographic to ask (especially if they were boys )if they watched sport with their dads?  If I were an advertising agency for an alcohol company I would consider football or rugby fans as a demographic for advertising my branded products.  Children going along to the football possibly with their dads would be exposed to those ads and therefore be a lot more familiar with those brands if asked to identify them with a line up of logos. Hmm no beer ads at sport!  It would be easier to ban the advertising industry. 😉

Being able to manipulate research for publicity seems a bit odd when you think about it.  Fair enough if it is genuine but looking closer at todays article we don’t know where the people where surveyed – from the results Alcohol Concern want to”force” advertisers to stop linking drinking with glamorous images.  I suppose that is one way of looking at it – Another angle could be that Alcohol Concern want to “force” dads and sons not to watch sport together as the sons will be exposed to images of glamorous alcohol logos.  More meaningful PR could go a long way for Alcohol Concern. Pity about todays article though as you read it and think so what!  I suppose there is a PR agency somewhere out there saying we got you coverage in the Metro though!

11 Questions You Must Ask Before Starting a Public Relations Programme

I read a bit more of the beginning chapters of “Unleashing the Power of PR” by Mark Weiner today.  I came across 11 Questions You Must Ask Before Starting a PR Programme and thought it would be a good start to blog and get us thinking about PR Programmes, strategy and target audiences.  I particularly like the question – what media do your target audiences use?  This is very relevant when thinking of the target audiences age whether it is social media or the more traditional media like newspapers.

   The 11 questions are as follows:

  1. What are your organisations objectives?
  2. What are your departments objectives?
  3. What other programmes are currently under way?
  4. What other departments will be affected?
  5. How will you use the research findings?
  6. Who are your target audiences?
  7. What are your key messages?
  8. Who influences that audience?
  9. Which media do your target audience read, watch, or listen to?
  10. Who are your internal audiences?
  11. Who are your internal clients?

Get thinking and start unleashing that PR Power! 😉  In the next few days I will be talking about measuring  PR Programmes.

Unleashing the Power of PR

I have just started reading a new PR book called — Unleashing The Power of PR – A Contrarians Guide to PR and Marketing by Mark Weiner President of Delahaye.  It seems like a good read so far – It’s all about PR strategy and Return of Investment from the PR Department.  Mark Weiner explains that PR can be measured over and above counting column inches.  As I read further in the book over the coming weeks I will share the secrets with you on my blog.  Happy reading.

I’ve Finished Writing My Book. Now What?

As a PR man word count has always been important.  This is because I have been taught if I write too much some information may be left out and if I write too little I am missing an opportunity.

Writing a book you would think finishes when you come to the end. Well that’s what I thought but it all depends on your target audience.  I have written  a childrens novel. (Yet to be published) My audience is the 9-12 age group and in the past that would have been around 50 000 words. My novel is around 53 000 words and I am wondering if that is too short thanks to the lengthy novels of JK Rowling.  It is one of my 2012 resolutions to find a publisher so I have 10 happy months to go and I’ll keep you posted on my progress. 😉