Beyond PR

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from the network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your colleagues  can answer? Please send it to grace.lavigne@prnewswire.com

Dear Gracie,

I teach a class on corporate communications and PR. Knowing how to communicate well is an obvious skill that every PR person needs — but what about the non-obvious skills? What do my students need to learn for PR that doesn’t come to mind immediately? In other words, what skills do they need to know to survive in the real PR world that we don’t normally associate with PR? How will it help them?

Superfluously Skilled

*****************

Dear Superfluously Skilled,

Eight ProfNet experts give it to you straight:

1. Management and Teamwork Experience

“If you run an account or a PR business…

View original post 1,986 more words

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