“The evolution of evaluation – Public Relations’ erratic path to the measurement of effectiveness”

I found a great link today to Professor Tom Watsons lecture he gave in March last year at the Executive Business Centre, Lansdowne Campus. The title was “The evolution of evaluation – Public Relations’ erratic path to the measurement of effectiveness”

Professor Watson is a Professor of Public Relations at Bournemouth University Media school.

It is very interesting that the early form of PR began with President George Washington monitoring press coverage to find out what the masses were thinking.  Today politicians are monitoring social media. I found the history of PR and his information on AVE’s very informative.

The lecture begins in the 18th century and ends at present day. What I liked most about the lecture was the information on PR Evaluation – how it began and where it is going in the future. The Barcelona Declaration of Measurement Principles is a benchmark for PR practice around the world.  It was also good to hear about the evolution of the organisations IPR, CIPR and PRCA.

If you work in PR this will be very interesting to watch – if you are not it is quite likely to put you to sleep. 😉

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