Marketing Craftsmanship

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications.

From 1927 to 1946, Page served as a vice president and director at AT&T, and his many contributions to the profession are recognized today as namesake of The Arthur W. Page Center for Integrity in Public Communication – a research center at Penn State’s College of Communications – as well as the Arthur W. Page Society, whose members are corporate chief communications officers or senior officials at public relations agencies.

Page’s most lasting legacy, however, may be the seven rules of PR management, known as the Page Principles, that he espoused:

  • Tell the truth.Let the public know what’s happening and provide an accurate picture of the company’s character, ideals and practices.

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