I must admit looking at my copy of PR Week this morning I was surprised how little information was in it. 24 pages and numerous full page ads – Looking at the feature articles there is so much white space that it does make me wonder if the magazine is about to fold forever. I think it should be a collectors item with something new each week for students to learn. Maybe the editor is on leave but it clearly looks like a publication which its staff don’t care about – I recommend they get inspired quickly – I think the publishers rely too much on CIPR membership for their subscriptions. I think it is quite distgusting that the magazine is being treated like an afterthought. I suppose the magazine is dead long live the online version. I’m just passionate about my profession and annoyed by pofiteers who are not genuine.
I went to a business breakfast this morning. There was a talk on viral videos which I thought would be quite interesting. Afterwards I felt a little cheated as what I’d seen was nothing more than a modern day advertising campaign. When I think of viral videos I think of something cheap and funny which has become popular by mistake and is something quite human humorous. I thought I would have a look on TED talks and see if anything had been said before. I must admit I am very satisfied now that I have seen Kevin Allocca’s TED Talk on “Why Videos go viral.” – He is the Trends Manager at Youtube. I must admit I love the young cat viral. Watch the Ted Talk here. Why Videos go Viral
Viral Video is not about money but Twitter, humour and tastemakers, which was something not mentioned at the event I went to this morning and is vitally important from a PR persective.
As far as a company viral video is concerned the best I have ever seen in the Tippex Campaign. Hunter and Bear Campaign
Air New Zealand have got very innovative with their in-flight safety video. It must have been a riot on the plane the first time it was aired. This is some good PR for Air New Zealand – I am sure there will be many views and lots of talk.
You are guaranteed to be entertained and informed on these sites – Have fun!
1. http://www.ted.com/talks - TED Talks – Inspirational, funny and informative talks
10. http://www.apple.com/education/itunes-u/ discovered this one on my iPad – I think it is more of an app than a website but it has hundreds of university lectures and notes — including Stanford, Yale and MIT —They distribute lectures, slide shows, PDFs, films, exhibit tours and audio books all through iTunes U and its free.
I was passing the venue on Friday of the location where this years Labour Party Conference is going to be held this year and you will never guess who is doing the security for the event!!! G4S
I think that is amazing since Ed Miliband said this not so long ago.
Watch the Ted Talk here. 
